Overview
Client
Thrive Causemetics® (Completed as a personal project).
Mission
Attract additional clientele and expand the brand’s reach with an impactful billboard design.
Service
Marketing & advertising graphic design.
Outcome
Crafted a billboard that is visually appealing, easily digestible, and invites a connection with the brand through streamlined graphics.
Impact
Expanded the brand’s reach, fostering increased awareness among a broader audience.
Tools Used
Adobe Illustrator, and Adobe Photoshop.
Process
“Thrive Causemetics® was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering diverse communities (thrivecausemetics.com).”
Developed a promotional billboard for a brand lacking such advertising material. The project was undertaken independently for an academic assignment and was not commissioned by Thrive Causemetics®.
“Final” Drafts
First Design created in 2022
Solution
After reviewing the initial color scheme, I identified issues that could affect visibility and create visual conflict. Consequently, I opted for a simplified monochromatic palette, aligning more closely with the brand identity and effectively conveying the intended message.
New Design created in 2023
Works cited
thrivecausemetics.com. Our Story. 2023.
<https://thrivecausemetics.com/pages/ our-story>.