Overview
![box red, blue, yellow with text on top. PR kit mockup](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/MOM-Mockup_02.png?resize=1024%2C728)
Client
Mind Over Matter (fictitious telekinesis brand).
Mission
Develop a Public Relations (PR) Kit to raise brand awareness through collaboration with social media influencers.
Service
Brand Identity, package design, and marketing & advertising graphic design.
Outcome
An unforgettable encounter for both influencers and their followers.
Impact
Expanded the reach to a wider target audience, thereby increasing traffic to the company.
Tools Used
Adobe Illustrator, Adobe Photoshop.
Process
These represent the initial concepts for the PR Kit, where color combinations were systematically tested to identify the most effective pairing. Following the conceptualization phase, I opted to streamline many of the designs, including the simplification of the product box shapes.
![draft of drink design](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_1-811x1024.jpg)
![drafts of logos](https://i2.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_2-1024x370.jpg)
![draft of spoon box](https://i2.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_4-1024x790.jpg)
![drafts of tin design](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_3-1024x785.jpg)
![overview draft of contents in the PR Kit](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_6-1024x800.jpg)
![draft of the PR Kit box design](https://i1.wp.com/toadstooltrinity.com/wp-content/uploads/2023/10/Adobe-Scan-Oct-14-2023_Page_5-1024x805.jpg)
Solution
Are household chores a source of frustration for you? Are you seeking additional assistance? Allow me to present our groundbreaking Telekinesis for Beginners Kit! This comprehensive kit equips you with the fundamental skills of telekinesis for seamless integration into your daily routine. Included are a specially crafted beverage to enhance your abilities, a psychokinetic wheel for testing, and a set of spoons for mastering your newfound skills. Experience a transformative tomorrow after utilizing this kit. This PR Kit was conceptualized for a fictional telekinesis brand.
![box red, blue, yellow with text on top. PR kit mockup](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/MOM-Mockup_02-1024x728.png)
![logo with brain, and sparkles](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/Mind-over-matter-logo-1024x792.png)
![sliding box with label on the front](https://i2.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/Product-Box-Mockup-1024x745.jpg)
![bottle with blue liquid](https://i0.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/Bottle-Mockup-1024x768.jpg)
![metal tin with label on top](https://i1.wp.com/toadstooltrinity.com/wp-content/uploads/2023/09/Psy-wheel-Mockup-1024x819.jpg)