Overview
Client
G.T. Butterfly House and Bug Zoo ( Completed as a personal project).
Mission
To craft a rebranding strategy that establishes a meaningful connection with the community, aligns with the business’s mission statement, and resonates with guests in their real-life experiences.
Service
Brand identity, UX design, and UI design.
Outcome
Developed a brand strategy aligned with the business’s mission statement, characterized by engaging elements that resonate with the target audience. Introducing new touchpoints that were previously unbranded.
Impact
Crafted an impactful and memorable experience while maintaining a high level of professionalism.
Tools Used
Adobe Illustrator, Adobe Photoshop, and Figma.
Process
The purpose
The G.T. Butterfly House & Bug Zoo endeavors to establish an attraction that serves as an educational hub for the community, offering an enjoyable venue for children to explore the marvels of butterflies and their insect counterparts. This rebranding initiative aims to solidify the connection between the mission statement and the tangible guest experience.
Rebranding Logo and name
Upon initiation of this project, I identified a misalignment between the existing logo and the brand’s essence. Following numerous iterations, I arrived at satisfaction with the two variations presented below. Additionally, a strategic decision was made to rebrand from “G.T. Butterfly House & Bug Zoo” to “Roach’s Micro Zoo.” Research into the zoo revealed that the owner’s last name is Roach, presenting an opportune moment to align the zoo’s identity with the proprietor’s name.
Logo Drafts
Solution
Final Logos
Touch points
These touchpoints effectively reinforce the brand’s vision. They encompass pens, signage, tote bags, tickets, storefront flags, and field note journals.
Zoo App
Developed using Figma, this application was designed to enhance guests’ personal interaction with the zoo. The refined experience not only fosters a welcoming environment but also serves as an additional avenue for educating guests about the significance of the exhibited critters.
The application provides current information on upcoming news and events hosted by the zoo. Additionally, it features a dedicated section for users to explore detailed insights about the various critters residing in the zoo
The concept behind the challenges aimed to encourage guests to actively seek out the critters. Successful completion of these challenges would result in guests receiving a complimentary gift upon their departure.
Finally, the application features a section dedicated to the guest’s personal profile and the photographs they captured using the app.
