Piddle Paddle Tours

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Overview

Trifold opened to inside. Closed on outside. Images of boat and turtle mockup

Client

Piddle Paddle Tours (fictitious paddle boat tour).

Mission

To captivate the target audience’s interest and generate increased business.

Service

Publication design, marketing, and advertising graphic design.

Outcome

Crafted as a dynamic and engaging counterpart to the tour experience, this brochure enables a swift and captivating overview for the audience.

Impact

Increased patronage to the business while imparting essential information about the company.

Tools Used

Adobe Illustrator, and Adobe InDesign.

Process

Paper Prototypes

Prototype one

prototype 1, page 1 doodle on paper
prototype 1, page 2 doodle on paper

Prototype two

prototype 2, page 1 doodle on paper
prototype 2, page 2 doodle on paper

Prototype three

prototype 3, page 1 doodle on paper
prototype 3, page 2 doodle on paper

Prototype four

prototype 4, page 1 doodle on paper
prototype 4, page 2 doodle on paper

Prototype five

prototype 5, page 1 doodle on paper
prototype 5, page 2 doodle on paper

Solution

Ensure the journey of a lifetime doesn’t slip away with the sunset. Piddle Paddle Tours extends an invitation to explore one or more of our distinctive sites, promising an unforgettable experience. This trifold brochure, designed for a fictional paddle boat tour, features six compelling images to captivate the viewer. Additionally, it provides the company’s contact information and a call to action, maintaining a limited color scheme to allow the images to speak eloquently for themselves.

includes a full view of one side of the brochure. It includes an image of a whale jumping out of water, a lighthouse, a boat, and boat dock.

Side one

includes a full view of the second side of the brochure. It includes an image of a sea turtle, and a person swimming

Side two

Images cited

TitleAuthorSourceLicense
Blue whale on seaTodd Cravenshttps://unsplash.com/photos/lwACYK8ScmA?utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink



Unsplash License Free for commercial and non-commercial use, 
no attribution required.
Sailboat floating in sea near humpback whaleArtHouse Studiohttps://www.pexels.com/photo/sailboat-floating-in-sea-near-humpback-whale-4338150/Under Pexels license all photos and 
videos on Pexels can be downloaded and used for free.
Boat Near Beach DockTobihttps://www.pexels.com/photo/boat-near-beach-dock-457443/Under Pexels license all photos and 
videos on Pexels can be downloaded and used for free.
Portland Head Light, LighthouseMOHANNhttps://pixabay.com/images/id-5539153/Under Pixabay license can use content for free without having to attribute the author, and can modify or adapt 
content into new works.
Dive with green sea turtle in Moalboal, PhilippinesOlga Tsaihttps://unsplash.com/photos/iRgbLpf50IEUnsplash License Free for commercial and non-commercial use, 
no attribution required.
Man in oceanMoonhttps://unsplash.com/photos/ru_MKgg0swsUnsplash License Free for commercial and non-commercial use, 
no attribution required.