Beatsfest Brand Guide - Toadstool Trinity

Overview

Client

BeatsFest (fictitious music streaming service).

Mission

Developing a comprehensive brand guide for stakeholders is essential. This guide serves as a foundational reference point that can be accessed at any time.

Service

Brand Identity.

Outcome

A comprehensive brand guide that resonates with and establishes a connection with the target audience, aligning with the mission of BeatsFest and embodying the brand’s core values.

Impact

Facilitates the development of cohesive projects across multichannel advertising for both internal and external stakeholders, minimizing the risk of any misuse of brand assets.

Tools Used

Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

Process

Established with the aim of ensuring consistency, this brand guide serves as a comprehensive resource for all content related to BeatsFest. It outlines key aspects, including our identity, values, target audience, logo usage, visual elements, other content guidelines, and maintaining fidelity to the brand. Developed for a fictitious music streaming service.

Logo Drafts

Solution

beatsfest overview blue background with black

beatsfest mission blue background with black text

beatsfest history blue background with black text

beatsfest personality blue background with black text

beatsfest target audience blue background with black text

beatsfest competitors white background with black text

beatsfest typography white background with black text

beatsfest types of images to use white background with grid of images

beatsfest workscited black background white text

Designed to resonate with individuals aged 10-25, the logo features a clean, simple aesthetic with a sans-serif font. Its modern design ensures adaptability for presentation on various technological platforms, aligning with the tech proficiency of the target audience, primarily engaging with it online.

The preferred color palette for the target audience leans towards vibrant, saturated tones, potentially with a neon appearance. Opting for a complementary color scheme of blue and orange was a strategic choice to distinguish from competitors predominantly using red. This combination not only stands out against a black background but also ensures sufficient contrast for accessibility considerations.

The logo embodies a lively spirit while maintaining a high standard of quality, ensuring its resonance across diverse audiences. It aligns with industry norms in the music streaming sector, emphasizing legibility, scalability, and readability.

Every aspect of the logo, from the typography to the color scheme, distinguishes it from competitors, resulting in a highly identifiable and unique brand emblem.