Focus 05 Subway ads

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Overview

mockup of the subway sign

Client

Focus 05 (fictitious restaurant).

Mission

Focus 05 faces challenges in attracting Millennials through their existing restaurant advertisements. It is imperative to reassess the current design and refine a subway advertisement tailored to the target audience, prioritizing simplicity.

Service

Marketing & advertising graphic design.

Outcome

An innovative design that prioritizes human-centered elements, caters to the target audience, and achieves a balance of engagement and impact.

Impact

Targets the appropriate audience, attracting businesses that align with the brand’s mission and values.

Tools Used

Adobe Illustrator, and Adobe Photoshop.

Process

mind map of millennials
mood board including images, colors and fonts

Drafts

group of people looking at computer, with text next to them
drink in cup, group of three people looking to the left, and the text next to the people as well as below
text, then image of group of people looking to left

Solution


Invite your friends and enjoy a 10% discount on your total order, or receive 10% off when you download our app! At Focus 05, we prioritize your satisfaction, offering delectable and healthy food along with live entertainment every Friday night. This advertisement is strategically crafted to attract more Millennials to the restaurant during their subway commute. Acknowledging the brevity of subway rides, the design is captivating and succinct, tailored to effectively reach the target audience. This subway ad was conceptualized for a fictional restaurant.

group of three people looking to the left, with text next to them
drink in cup, group of three people looking to the left, and the text next to the people as well as below
text, then image of group of people looking at computer screen

Images cited

TitleAuthorSourceLicense
Coffee GatheringHelena Lopeshttps://unsplash.com/photos/FWVM-hUa_wbY
Unsplash License Free for commercial and non-commercial use, no attribution required
Glass of refreshing green sour lemonadeTeguh Sugihttps://www.pexels.com/photo/glass-of-refreshing-green-sour-lemonade-6174880/Under Pexels license all photos and videos on Pexels can be downloaded and used for free.
Group of Friends Sitting on Lifeguard PostKindel Mediahttp://pexels.com/photo/group-of-friends-sitting-on-lifeguard-post-7148407/Under Pexels license all photos and videos on Pexels can be downloaded and used for free.
Selective Focus Photo of Smiling Man Looking at His Phone While Holding Cupcottonbro studiohttps://www.pexels.com/photo/selective-focus-photo-of-smiling-man-looking-at-his-phone-while-holding-cup-3206080/Under Pexels license all photos and videos on Pexels can be downloaded and used for free.
Pink Mug and MagazineHarper Sundayhttps://www.pexels.com/photo/pink-mug-and-magazine-2857583/Under Pexels license all photos and videos on Pexels can be downloaded and used for free.