Metromohem Museum Magazine

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Overview

front cover of museum magazine mockup

Client

Metromohem Museum Magazine (fictitious art museum).

Mission

Developing a magazine to provide guests with insightful information about the featured artist.

Service

Publication design, and marketing & advertising graphic design.

Outcome

A souvenir magazine designed to enable viewers to engage with the art beyond the confines of the exhibit.

Impact

A strategic touchpoint designed to leave a lasting impression on the target audience, fostering continued contemplation of the exhibit beyond their departure. Enhances overall user experience.

Tools Used

Adobe InDesign.

Process


Please accept this complimentary magazine courtesy of Metromohem Museum. This edition provides a comprehensive exploration of the work of our featured artist, Colette D. It also includes our contact information for any inquiries or further insights into artists. This magazine was crafted for a fictional art museum.

Draft one

Metromohem Museum Magazine cover purple and white with three people
Metromohem Museum Magazine table of contents purple, gray and white
Metromohem Museum Magazine table of contents gray and white
information about the featured artist
image of the featured artist
image of woman peaking through flowers
woman standing in front of wall of leaves
images of a man looking to the side,spread arcoss two pages
info about the image on the previous page
image of man laying in flowers
man in front of wall of flowers
collage of images, one of a woman with flowers on head, one woman looking through a leaf
info about the image collage on the previous page


In the initial iteration, I extracted the purple color from one of the images to introduce contrast. Upon reassessment, I concluded that the purple did not effectively complement the museum’s message. Consequently, in the final design, I opted for a more subdued blue hue, creating a cohesive color palette. Additionally, I modified the image spanned across two pages due to concerns about its impact on DPI, ensuring optimal visual quality in the final version.

Draft two

Metromohem Museum Magazine cover blue and white with three people
Metromohem Museum Magazine table of contents blue and white with three people
Metromohem Museum Magazine table of contents blue and white with three people
information about the featured artist
image of the featured artist
image of woman peaking through flowers
woman standing in front of wall of leaves
collage of images one of a man looking to the side, one of a woman with flowers on head, last one woman looking through a leaf
info about the three image collage on the previous page
image of man laying in flowers
man in front of wall of flowers
back cover of magazine, blue and white with two images from the other two featured artist

Solution

Metromohem Museum Magazine cover blue and white with three people
Metromohem Museum Magazine cover blue and white with four people
Metromohem Museum Magazine cover blue and white with three people
information about the featured artist
image of the featured artist
image of woman peaking through flowers
woman standing in front of wall of leaves
man standing leaves in hair
woman with flowers in hair and in front of her
woman in front wall of leaves while peeking through leave
text about the previous image
image of man laying in flowers
man in front of wall of flowers
back cover of magazine, blue and white with two images from the other two featured artist
woman standing in front of wall of leaves
image of man laying in flowers
man in front of wall of flowers

I adhered to a color palette comprising black, gray, and blue. Extracting the blue shade from the museum logo, I strategically employed it to establish contrast with other content. The decision to limit the palette to these colors stemmed from the consideration that additional hues could detract from the overall design, particularly the visual impact of the images. The subtle interplay of colors, coupled with the strategic arrangement of information, achieves emphasis without overshadowing the primary focal point. While the initial design incorporated purple/pink, a subsequent reassessment led me to conclude that blue aligns more effectively with the museum’s brand and conveys both the artist’s and the museum’s message with clarity.

Images cited

TitleAuthorSourceLicense
Change the world by 
being yourself		sour mohahttps://unsplash.com/photos/GDbO5QPHNTcUnsplash License Free for commercial and non-commercial use, no attribution required
Lady on a sunny dayMegan Ruthhttps://unsplash.com/photos/ru-UTpK_pakUnsplash License Free for commercial and non-commercial use, no attribution required
A woman posing with some leavesIgor Randhttps://unsplash.com/photos/GW6oe1W-Sp0Unsplash License Free for commercial and non-commercial use, no attribution required
Photo by Filipp RomanovskiFilipp Romanovskihttps://unsplash.com/photos/EO_cEI198pcUnsplash License Free for commercial and non-commercial use, no attribution required
BloomAltin Ferreirahttps://unsplash.com/photos/9jOSoJz6JkoUnsplash License Free for commercial and non-commercial use, no attribution required
Broken SunflowersAltin Ferreirahttps://unsplash.com/photos/RteDqfMOCJ4Unsplash License Free for commercial and non-commercial use, no attribution required
A male model in blackEve Maierhttps://unsplash.com/photos/sdQoXl1tmjsUnsplash License Free for commercial and non-commercial use, no attribution required
Woman in black coat wearing eyeglasses photo- Free Apparel image on UnsplashNickolas Nikolichttps://unsplash.com/photos/87d56FlCOyIUnsplash License Free for commercial and non-commercial use, no attribution required
Grey ceramic woman’s 
face figurine		Ansh Minchekarhttps://unsplash.com/photos/dzYzrbF0HFEUnsplash License Free for commercial and non-commercial use, no attribution required
Green Squares (from series, the Mathematical Basis of the Arts)Smithsonian American Art Museum Collectionhttps://www.si.edu/object/green-squares-series-mathematical-basis-arts%3Asaam_1966.39.2Usage Conditions Apply